![]() ![]() and yes. Choosing between having only a wordmark or including a symbol will depend on what your logo needs to say (and to whom). The answer to the question of whether one category of logo is better than the other? No. Putting together symbols and type that don't make sense can confuse your audience and hurt your brand. But remember not to add something simply for the sake of adding more. Adding imagery can sometimes tell the audience more about the company or product and add value to the brand. Create a logo, it's free Run a logo contest Take your branding further. The perfect way to get started, or use it as inspiration for our designers to level up your branding. For print, the expanded wordmark (with University of California below the wordmark) must be at least 1.5 inches wide. Free Logomaker Create your wordmark logo design in minutes. The standard wordmark must be at least 1-inch wide for all uses print, web, embroidery, etc. You will develop brand awareness in no time, all with the help of effective wordmark logo designs. The UC Davis Wordmark should be reproduced at a reasonable size to maintain legibility in all media. Work on the color and font of your logo to enchant your audience. For longer names or global businesses, though, the brand might not come through effectively in a wordmark.Ī combination mark, on the other hand, can bring the best of both worlds to the right brand. Wordmark logos assist you in making a name for yourself. They work well for companies with distinctive or descriptive names, or for new or growing companies that are trying to build recognition. Without that work, you may see that apple as just an apple.īy contrast, wordmarks tell rather than showing. ![]() If you see Apple’s “apple” or the Nike Swoosh alone, you instantly know what brand that is, but those companies have worked for decades to earn that brand recognition. So why would a company choose to use one category of logo over another? There are a few considerations that can help guide you.īusinesses and designers alike are often drawn to the iconic feel of the symbol, but symbols are rarely used by themselves without the company having first invested heavily in brand recognition. Below is an infographic showcasing the logo, wordmark, and slogan registered by Nike, Inc. It uses both a symbol and type to support the symbol (or vice versa). There is no type to go along with the symbol.Īs you might guess, a combination mark is a mix of both. ![]() There is no additional imagery to support the type.Ī symbol uses only an icon or imagery as the brand. This branch of logo uses only the company or product name as the brand. Check them out.What’s the difference and is one better than the other?īefore we get into why you might choose one logo category over the other, let’s quickly define what makes up each. 2021: Logo Design Trends 2022are officially out bringing back the hype for logotype. 2022: Graphic Design Trends 2023 are officially out raising the game. Whether you are looking at launching a new business, rebranding an old business, or simply bringing your old logo up-to-date these latest trends for 2021 will get you talking and inspire you to head confidently into the future.ġ1. Your logo is a vital cog in your branding machine and the design states not only who you are but also how you do it. The incorporation of the Wordmark with the Spirit Symbols depends on the application and space available. Logo design trends in 2021 simply refuse to be left behind by other areas of design. ![]()
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